Contact me to find out how each IT investment you make
  can be best targeted to achieve your business goals.

Technical Impact®
Improving strategic business performance through technology

These business leader desired outcomes and questions are perfect in their own right, but, unlike what you may have heard, answering them is getting easier.

How does one begin?

Clear business goals around IT-based innovation is the best way.

I won't presume to know yours, but they might include:

While each part of this array is changing how business is done in our own lives, their combined effect is radically altering the business landscape around us for the future.

Allow me to provide you with a few examples:

The world's largest taxi companies own no taxis (Lyft, Uber)
• The largest accommodation provider owns no real estate (Airbnb)
• The largest phone companies own no telco infrastructure (Skype, WeChat)
• World's most valuable retailer has no inventory (Alibaba)
• The most popular media owner creates no content (Facebook)
• Some fastest growing banks have no actual money (SocietyOne)
• World's largest movie house owns no cinemas (Netflix)
• The largest software vendors don't write the Apps (Apple, Google)

By now it's pretty clear that such game-changing enterprises are finding ways to leverage their business opportunities through creative use of emerging technologies...

Such innovative IT/business game-changing (and exciting) approaches don't stop there, though.

You will have also noticed that more IT-related emerging technologies, tools, techniques and business opportunities seem to surface daily.

No matter what form change in our IT-business world takes, though, here's a key question that business leaders use to get started with this new outcome-driven innovation (ODI) state-of-mind:

Then what?

With business goals clear, I'd suggest:

  • Specifically targeting and pacing your IT investments to reach your firm's business goals as soon as practicable.
  • Including the latest effective emerging techniques, transformation tools and technologies as an integral part of your progressive IT asset management program.

Back to the needed Outcome Driven Innovation (ODI) framework, all it takes to realize your desired business outcomes through new and ever more productive use of IT is to implement a progressive IT change introduction/governance process.

Please note that a progressive IT governance process has a profound effect on making your enterprise IT management function:

  • An equal partner in shaping your strategy;
  • Target, initiate and lead beneficial business change;
  • A powerful and exciting resource that guides business units on new ways emerging technologies can be applied to gain competitive advantage and industry leadership.

You'll have other value-adder IT function goals, of course, but regardless of your strategic and business intent for IT, you'll want to know how a progressive IT governanceprocess can make them achievable.

To get started... 

Achieving Operational Excellence

  • Day-to-day operational focus on performance
  • Quick, easy, accurate and pleasant service
  • Continuously improving all quality measures 

 Acquiring Temporal Business Intelligence

  • Voice of the customer (VOC) input drives strategy
  • Current customer value drives investment priority
  • Customer-life cycle creates new opportunities
  • Preference trends target new offerings
  • New market segments continuously assessed​

  Achieving Industry Leadership

  • Outcome driven innovation (ODI) focus
  • Competitive advantage offerings targeted
  • Quick uptake of effective emerging technologies

Interesting, exciting or confusing, we see almost everything in information technology (IT) changing at an ever accelerating rate.

But these five main IT change areas are having an ever more powerful impact on customer expectations and competitive enterprise positioning:

“How can we make our IT investments so that our firm's value proposition to new clients (and investors) improves every year with less risk?”

“How will our IT function help us avoid cost, improve service, increase revenue, achieve operational excellence and favorably position us for the future?

Business leaders also add other outcomes to this new ODI framework by asking:

“How do we modernize our legacy IT applications and enterprise offerings to change the game on our competitors and reach new customers - without negative impact to our existing clients?”

Content copyright 2021. Technical Impact. All rights reserved.